How to Add an Admin to Google Analytics

In order to provide your contractor, freelancer, or chief fractional web offer with information about your site, you need to know how to add an admin to Google Analytics. When someone can access your account in GA4, they can see vital information about your traffic, conversions, and sales. And they can potentially help you improve those metrics once they understand your baseline. Giving someone access to your Google Analytics only takes a few minutes.

How To Give Permission To Manage Your Account In Google Analytics 4

When you're read to share access to  Google Analytics 4 with someone else, here are the step to follow:

1. Log in to your Google Analytics account at analytics.google.com.
2. At the top left, select the account or website you want to give someone access to.
   1. What do you do if you don't have a website listed? You'll need to first add your website to Google Analytics. Connect with your web developer to accomplish this, or let us know and we can help you with it.
3. Find the the “Admin” (gear) item in the left and select it.
4. Under Account, click on the “Account Access Management”
5. Click on the “+”sign and select “Add Users”
   1. What do you do if you don't see the plus icon? You account may not have the permission to add new users. After choosing Account Access Manage, you can select the link to request access to do so. Or you can ask for help from someone on your team who also has access to your Google Analytics account.
6. Now, enter the email account of the person. It should be a gmail account.
7. Select the role of this user.
8. Click “Add” in the upper right corner. Now the person in question will be able to accept the offer.